IMRB Brand Track

IMRB Brand Track

Kantar IMRB Mobile Meter is the an audience measurement meter that anonymously tracks mobile phone usage for market research purposes. Users receive monthly gifts/incentives being part of this research. All information is stored and reported keeping the privacy of the respondent in mind. We do not report personally identifiable information (PII) of any of our users. Post registration, the app works silently and uninterruptedly in the background. Users can easily discontinue being part of the study by simply deleting the application from their phones.

About Us

Kantar IMRB is India's largest and most respected market research firm. We cater to the highest standards of ethics in practicing market research, compliant to ESOMAR and MRSI Code of Conduct. User privacy and security is top most concern for us. All reporting is done at an aggregate level; individual mobile phone usage data is NEVER reported.