كتاب التأثير

The book explains the six basic principles of persuasion

About the science of persuasion and how to apply it. Dr. Cialdini is an expert educator in the growing field of influence and persuasion and this book is the compilation of thirty-five years of rigorous, evidence-based research, plus a three-year program of field studies of what drives people to change their behaviour. The book explains the six basic principles of persuasion, how to apply them to become skilled in the art of persuasion, and how to defend ourselves from those who try to take advantage of us