Branding colors

All about the inextricable links between brands and color choices that go with

All use blue for one of their dominant branding colors. Even other financial institutions like Prudential and Merrill Lynch use blue. Obviously it’s more than a coincidence that these money-related companies all chose blue for their brand identity. So what do they all know that you don’t?

The short answers is they know how to combine color theory with business. When building a brand—just like when building a house or furniture—you need to understand how to use all the tools at your disposal, and that’s just what we’re going to discuss today.

In this app, we’ll run through everything you need to know about branding colors. We’ll touch on concepts from artistic disciplines—like color theory and art history—and merge them with the best practices for branding, marketing and what a company needs to survive in today’s business landscape. But first things first, you need to understand just why branding colors matter so much.