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Created by a dedicated team of beauty devotees, the Cult Beauty App is the home of the globe’s greatest beauty. Championing iconic names and the little-known indie brands you’ve spied in the cabinets of skintellectuals, our quest to discover the best is relentless. From serums to setting powders, shampoo to self-tan - we cherry-pick products that truly perform to curate the go-to beauty destination.

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DISCOVER HOLY GRAIL BEAUTY

Find firm favourites from our need-to-know product launches and discover the latest trending ingredients on our New & Trending page.

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YOUR FAVOURITE BRANDS

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Beauty advice at your fingertips, we offer personal, one-to-one guidance to answer your skin, hair and make up dilemmas.