Dworx Notifier

Background app for notifying users of offers when near xPlayer Digital Signage

Use this app to get notifications when near a Deviceworx xPlayer. xPlayers transmit Google Eddystone beacons and Apple iBeacons. This notifier runs in the background on your phone using trivial resources and periodically listens for beacon transmissions. If it receives one, it notifies you of a coupon or offer that can be redeemed nearby.

The xPlayer extends the capabilities of Chameleon for Digital Signage technology by supporting Outdoor operating temperatures ranging from -40 to 85 deg Celsius (-40 to 185 deg Fahrenheit). The fanless and solid state xPlayer can drive LED signs, drive thru kiosks or any display running at extreme temperatures without the need for expensive heating or cooling. xPlayer connectivity includes LTE cellular data in addition to traditional Ethernet and Wi-Fi. The LTE connectivity option can dramatically reduce installation costs in locations where Ethernet or Wi-Fi are not readily available.

Perhaps the most significant feature of the xPlayer is a Bluetooth Low Energy (BLE) chip. This chip turns the xPlayer into a beacon transmitter which supports cutting-edge proximity marketing methodologies. Apple iBeacon, open-source AltBeacon and Google Eddystone URL and UID beacon messages can all be transmitted simultaneously from the xPlayer.

Retailer or 3rd party iPhone, Android and even Windows Mobile apps can react to iBeacon, AltBeacon or Eddystone beacon transmissions from the xPlayer. Reactions may include display of an offer or information for a product or service that is sold in proximity. Google Nearby technology also supports Android app launch and installation when signalled by an Eddystone beacon. Users simply install the Dworx Notifier app from popular app stores to opt-in to receiving notifications on their phone. The app only has to be run once and then it will run in the background watching for beacon transmissions from nearby xPlayers.

Marketing research shows that proximity marketing technologies work best when coupled with a Call To Action (CTA) such as “Check your phone for local offers”. The best technique for getting customer attention is to show them a CTA using a digital sign. The xPlayer’s dual support for driving a screen and transmitting beacons to phones ensures the highest rate of return for advertisers. Simply ask users to search for "Dworx" at their app store and install and run the Dworx Notifier app that pops up as a result of this search. Then, whenever they come near any xPlayer - they can receive offers.

The Chameleon xPlayer complements our standard indoor player systems to provide a complete suite of low cost hardware options to meet all your digital signage needs.