First Insight

Introduce the right new products at the right price.

First Insight partners with retailers and manufacturers to eliminate the high cost of new product failures by enabling them to design, select and optimally price winning products.

Our accurate, scalable, high-speed solution can also significantly reduce time to market, enabling companies to capitalize on winning products ahead of their competition.

The First Insight solution, InsightSuite, gives merchants, designers, marketers and planners insight into consumer demand and optimal entry price points for NEW products. This insight is delivered by applying predictive analytic models to online data collected from thousands of consumers within 48-72 hours. Results have been proven to be 50-100% more accurate than in-store testing and are delivered with speed and scale.

The First Insight solution has helped current customers to increase full-price sales and improve gross margins with measurable gains of 3-9%. By giving consumers an active voice in the product development process – and by introducing more winning products - you can achieve these same results beginning with your next new assortment.