How To Win Back Lost Customers

All best practices you need to know to win back lost customers

It’s great to have raving fans and it’s great to concentrate on attracting new customers to offset lost customers, but do you know how you lost those customers in the first place?

You probably stopped doing the very things that got you raving fans, created an exceptional experience and attracted new customers when you first started.

A buddy of mine was raving about one of his favorite restaurants a few years ago. The waiter placed fresh baked Italian bread on every table when you first sat down.

Besides the food, the bread was what drew people to the Brooklyn eatery for years.

One day one of the sons left. Soon after, so too did the bread.

My friend asked why. “The bread making took too much time.” Soon after that, the customers stopped coming in.

The restaurant added a lunch menu. And discounts. Nothing worked and they recently closed saying it was the economy.