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In 2007, Ram Charan made his film debut as the leading man in the film Chirutha which was directed by Puri Jagannadh and completed 50 Days in 178 direct centres and 15 other shifted centres.The film completed 100 Days in 40 direct centres. He played the role of Charan, an ex-convict who is hellbent on killing the murderer of his father. Rediff.com praised his performance stating "Ram Charan is quite promising. Dance and action appear to be forte. He is rather graceful in the dance numbers. He also stays clear of any oblique reference to his star father by way of dialogue or adopting any particular mannerism or style." His performance in the film earned him a Filmfare Best South Debutant Award and Nandi Special Jury Award.

After the release of the 2009 blockbuster Magadheera, which was only his second film,directed by S.S.Rajamouli Charan established himself as one of the leading contemporary actors of Tollywood. He played a Dual role in this film in which one is a Brave Soldier of a kingdom in Rajasthan in the 17th century who is in love with the princess but however loses her and dies, the other being a bike racer who falls in love with a girl who is the re-incarnation of the princess and wins her knowing their past. His portrayal got immense critical acclaim. The Times of India wrote "Ram Charan returns as a valiant soldier and breathes life into the larger-than-life role with ease. He showcases his horse-riding and dancing skills to perfection."IndiaGlitz commented "Charan has come up with a mature performance and he has carried the film very well. Both his characters were done good justice and he reminded of his father at many places." Directed by S. S. Rajamouli, the film received six Filmfare Awards including the award for Filmfare Award for Best Actor – Telugu and Nandi Special Jury Award for Charan. In 2009, he became a spokesperson for Pepsi's advertisement campaigns.

Charan starred in Bommarillu Bhaskar's Orange in 2010. He played the role of Ram, an NRI living in Australia whose opinions are against loving forever. IndiaGlitz wrote "Ram Charan gave an excellent performance all through the film. His attire, make up, dressing style, accessories and body language gives the audiences a fresh feel of an urbane guy. He improved a lot in all the departments including action, dances, dialogue modulation, body language."

His next film was Rachcha directed by Sampath Nandi. He did the role of Betting Raj, a gambler whose life takes a toll on him. IndiaGlitz wrote " He shows flashes of Chiru-ness more than he ever did in the past; be it his baritone or demeanour, he is a Megastar in effect. Helped by a strong script, he could have been much better." The film released on 5 April 2012 and was declared a commercial success.