Made to Stick by Chip & Dan Heath icon

1.0 by Angelworks


Mar 30, 2019

About Made to Stick by Chip & Dan Heath

Discover why some ideas succeed or survive and others fail or die.

According to Chip Heath and Dan Heath, in order for an idea to stick, it has got to make the audience pay attention, understand and remember it, agree or believe it, care about it and be able to act on it. This book answers the question “Why do some ideas succeed while others fail?” How could a false idea displace a true one? What made some ideas more viral than others?

There are six principles to make an idea stick. They are simplicity, unexpectedness, concreteness, credibility, emotions and stories. These are the principles of successful ideas.

App features:

• Easy navigation

• Easy to read print

• Just swipe with a finger to turn the pages

• Just tap the page to enlarge it

• No in-app purchases required

• No irritating ads pop-up in the middle of the chapter

Disclaimer:

The contents are sourced from public domains. No copyright infringement is intended on purpose.

What's New in the Latest Version 1.0

Last updated on Mar 30, 2019

Minor bug fixes and improvements. Install or update to the newest version to check it out!

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Additional APP Information

Latest Version

Request Made to Stick by Chip & Dan Heath Update 1.0

Requires Android

4.0.3 and up

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Made to Stick by Chip & Dan Heath Screenshots

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