NBA Chasedown

An AR, virtual treasure-hunt game celebrating the NBA league's 75th anniversary

NBA Chasedown is gamified augmented reality (AR) experience for fans in the UK, France and Germany as part of the league’s 75th anniversary season. Hunt for a finite number of virtual objects hidden your local area using the map view. Collect hidden objects in AR such as NBA basketballs, the Larry O’Brien NBA Championship Trophy and a range of special 75th anniversary diamonds representing NBA teams to win prizes to win prizes. Fans that collect – three (3) NBA teams from the Eastern Conference and three (3) NBA teams from the Western Conference – and the (1) Larry O’Brien NBA Championship Trophy will complete the NBA Chasedown Challenge and be entered into the Grand Prize