Summer Hard

Summer Hard music festival

Summer Hard is a national music festival, music cruise and concert brand founded in 2007. The Summer Hard event line-ups consist of alternative and electronic acts and emerging talents. The first Summer Hard Music Festival was held on December 31, 2007 in Downtown Los Angeles and featured Justice, Peaches and 2 Live Crew. Summer Hard is best known for the Hard Summer Music Festival and Hard Haunted Mansion, though also runs several smaller events and one-off shows. Hard is sometimes called "Hardfest" by fans, based on the event's website and social media shortcuts. Additional Hard brands include the Hard Summer, Hard Red Rocks, Hard at Electric Daisy Carnival, and the Holy Ship! electronic music cruise, and former events include Hard Day of The Dead, Hard 13, Turkey Soup and Hard Miami. Live Nation Entertainment acquired Hard in 2012.