Sun Tzu Business Strategy

Practising Sun Tzu Art of War in Business

The Art of War is an ancient Chinese military treatise dating from the 5th century BC and is attributed to the ancient Chinese military strategist Sun Tzu ("Master Sun", also spelled Sunzi). The text is composed of 13 chapters, each of which is devoted to one aspect of warfare and it is commonly thought of as a definitive work on military strategy and tactics.

Six Principles of Sun Tzu & the Art of Business

1) Capture your market without destroying it

“Generally in war, the best policy is to take a state intact; to ruin it is inferior to this….For to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.” Sun Tzu

2) Avoid your competitor’s strength, and attack their weakness

“An army may be likened to water, for just as flowing water avoids the heights and hastens to the lowlands, so an army avoids strength and strikes weakness.” Sun Tzu

3) Use foreknowledge & deception to maximize the power of business intelligence.

“Know the enemy and know yourself; in a hundred battles you will never be in peril” Sun Tzu

4) Use speed and preparation to swiftly overcome the competition.

“To rely on rustics and not prepare is the greatest of crimes; to be prepared beforehand for any contingency is the greatest of virtues.” Sun Tzu

5) Use alliances and strategic control points in the industry to “shape” your opponents and make them conform to your will.

“Therefore, those skilled in war bring the enemy to the field of battle and are not brought there by him.” Sun Tzu

6) Develop your character as a leader to maximize the potential of your employees.

“When one treats people with benevolence, justice and righteousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.” Sun Tzu

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