theBalm

Welcome to theBalm, where we believe in empowered glamour

Welcome to theBalm, where we believe in empowered glamour - feeling your best and looking incredible as you turn heads for all the right reasons. Confidence is a gorgeous color on you - it really brings out your eyes. So our mission is to be there for you when you want to look good in a matter of minutes (not that we’re timing).

We have cosmetics down to a fine art - timeless, versatile and always picture perfect. With velvet textures, rich colors, triple-milled pigments and anti-aging ingredients (not that you need it), we're committed to creating premium cosmetics at an accessible price. We do this so you can release your inner artist and feel fabulous - wherever the day takes you.

#theBalmers know lashes are for way more than batting - they’re for plotting, planning, and persuading. So join us and we’ll teach you the secret handshake. As part of our squad, you’ll receive insider offers, special rewards and continuous, unwavering support from a group of incredible women who have nailed the
 winged look.