Università della Birra

The excellence training center, dedicated to professionals in the sector.

University of Beer

From the passion and knowledge of beer, the founding elements of HEINEKEN Italia, is born Università della Birra, an innovative educational center of excellence that offers targeted in-depth courses in the brewing sector.

Brewery Culture, Sales Capability and Business Management are the three pillars of the training offer to fully understand the world of beer, its market and business potential.

The learning paths are theoretical, practical, in the classroom and also through e-learning with an interactive and dynamic approach.

This application provides you with the course catalog, guides you through the learning paths and makes you always available the materials discussed in the classroom.

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Università della Birra ™ is a registered trademark of Heineken Italia S.p.A. for training services provided by the company that does not issue any title or certificate with legal value © Heineken Italia S.p.A. 2018. All rights reserved.