Irrationally Yours

Read advice on life’s most puzzling dilemmas from bestselling author Dan Ariely.

Need some advice? Ever wonder whether to split a check on a date, how to say “no” to a request, what to buy for a perfect gift, or why people cheat? Read answers to these conundrums in Irrationally Yours, written by social scientist, Duke Professor and bestselling author Dan Ariely.

This app brings you excerpts from the book Irrationally Yours: On Missing Socks, Pickup Lines, and other Existential Puzzles, and from Dan’s Wall Street Journal column, “Ask Ariely.”

Go on short, medium, or long reading adventures (designed specifically for bathroom breaks of different lengths). Track your progress and save your favorite dilemmas. Earn achievements and learn how to apply social science to everyday challenges!